FOCUS ON RETAIL - Boost Sales with Visual Merchandising

The objective of this workshop is to empower businesses with the tools and techniques to display their products and services with flair. With these skills they can grow sales, sustain employment, and create digital content for their online platforms.

Using Visual Merchandising to boost sales

• Introduction to Visual Merchandising – The customer Journey.
• What is your customer’s Visual Experience of your business?
• Business benefits of great VM.

3 Simple tricks for great product display

• Use of negative space in display.
• The Rule of 3.
• The Pyramid Principle.

Use of colour in Visual Merchandising

• Colour theory including tips for creating great colour combinations.

Outcomes:

• Participants will understand the benefits of Visual Merchandising as an income generating activity.
• Participants will learn how to implement selling strategies such as silent selling and complimentary selling.
• Participants will be empowered to design & create product displays.
• Participants will be supported with practical tips and low-cost solutions to improving Visual Merchandising for their enterprise.
• Participants will benefit from understanding how to utilise colour to engage customers.
• Participants will be aware of the resources required to focus Visual Merchandising.
• Participants will be empowered to use colour in a way that attracts and engages customers.

Participants will benefit from networking opportunities with fellow retailers during group discussion and the LEO Team will provide assistance with the Retail Merchandising Grant.