8 Week Online Marketing & Social Media Course Starting Wed May 1st

The Rochestown Lodge Hotel, Rochestown Avenue, Dún Laoghaire, Co. Dublin
6.30pm - 9.30pm
Management Development

Want to develop an Online Marketing and Social Media strategy? Book a place on our eight week course. Starts Wednesday, May 1st 2019.

This event is no longer available

Build an Online Marketing & Social Media Strategy for your Business.

Are you looking to grow your business' online presence but are unsure of how best to do it?

Local Enterprise Office Dún Laoghaire-Rathdown has developed an eight week evening programme for you and your business. Under the guidance of a specialist experienced online marketing practitioner and trainer, you will learn how to devise and execute a customised and integrated web marketing strategy for your business.

All course content has been carefully chosen to support any new or established product or service-led business.
Class sizes are limited to 15 people to ensure maximised learning outcomes for participants. If you are unable to attend one or more of the eight sessions, let us know and we can arrange for those course notes to be emailed to you.

This course runs from 6.30pm-9.30pm on eight consecutive Wednesday evenings (1st May - 19th June 2019). 
The venue is Rochestown Lodge Hotel, Rochestown Avenue, Dún Laoghaire, Co. Dublin

Session 1

Wednesday, 1st May

How digital marketing and social media can grow your business

Session 2

Wednesday, 8th May

Introduction to Twitter and Instagram for Business

  • Introduction to key Twitter and Instagram terminology and 'netiquette'
  • Setting up or improving your Twitter and Instagram account(s)
  • How to write an effective Tweet/Instagram post and how to use hash tags
  • How to create a significant group of relevant followers
  • Linking your Twitter feed with other social media to cross post
  • Introduction to Twitter/Instagram paid ads

Session 3

Wednesday, 15th May

Introduction to Facebook for Business

  • Introduction to key Facebook terminology and 'netiquette'
  • Setting up Facebook business pages with each of the participants
  • Strategies for increasing the Likes to your business page
  • How to use your personal profile to promote your business in a way that us compatible with Facebook netiquette
  • Learn how to use Facebook to build your brand visibility
  • Introduction to Facebook paid ads

Session 4

Wednesday, 22nd May

Introduction to Linkedin for Business

  • Introduction to key Linkedin terminology and ‘netiquette’
  • Setting up or improving your Linkedin profile
  • Using your Linkedin profile to complement the marketing of your business
  • Creating your Business page on Linkedin
  • Using groups on Linkedin to advance your business goals
  • Introduction to Linkedin paid ads

Session 5

Wednesday, 29th May

Introduction to Effective Content Writing, Search Engine Optimisation & Web Analytics

  • How to write effective content for the web that includes search engine keywords
  • Introduction to key Google search terminology and Web Analytics
  • How to improve organic search engine ranking
  • How to maximise the conversion of visitors to customers
  • How to maintain search engine visibility over time

Session 6

Wednesday, 5th June

Introduction to Google AdWords and YouTube Video

  • How to set-up AdWords campaigns that are cost effective by focussing on niches
  • How to control your AdWords budget
  • Improve their results by choosing the right keywords in good niches
  • Bid on keywords in the AdWords auction
  • How to write copy for AdWords that maximises the click through rate
  • Introduction to key YouTube terminology
  • How to write the story board for your video
  • How to set up and edit on YouTube
  • Create a short video
  • How to maximise engagement for your videos

Session 7

Wednesday, 12th June

Introduction to Email Marketing

  • Introduction to key email marketing terminology and 'netiquette'
  • Advantages and use cases for email marketing
  • Setting up and using cost effective industry standard email marketing tools such as MailChimp
  • How to grow your email subscriber list
  • GDPR, data protection and the what to do and not to do when it comes to email marketing 

Session 8

Wednesday, 19th June

Bringing it all together in an integrated online strategy for your business

This workshop will focus on providing participants with a recap on the key learnings from the programme, creating a strategy for the future based on your programme workbook in order to continue the momentum after the programme

* Please note that changes to the running order of these sessions may be made.

Delivery Methodology

This programme will include a combination of short presentations integrated with group work and individual tasks online with a strong emphasis on practical application throughout. Participants will get the opportunity to practice their skills during the programme in a way that will allow you to immediately apply the topics covered in your businesses. This will be supported by relevant printed materials that participants will receive.

Please note, as this is a practical workshop, participants are required to bring their own laptop (that can connect to WiFi).

About your Facilitator

This programme is being run by Eoin Costello, a well known innovation, startup and digital marketing/social media expert. Eoin was CEO for Startup Ireland for a number of years and served as National Director for the 'Startup Gathering'. Having started and grown a number of businesses himself he is very familiar with the challenges faced by SME owner managers. He also worked hands-on with dozens of entrepreneurs when he managed Ireland's largest startup programme, the DIT Hothouse New Frontiers programme. Eoin managed high profile digital marketing/social marketing campaigns for Startup Ireland and the national Startup Gathering as well as for his own companies Novara Technology and Omniserve. He is the Project Director of Dún Laoghaire Business Improvement District. 

Book Your Place & Get Your Business Started...

The Course Fee is €150 per person and is payable prior to course commencement.
To Book & Pay for your place now, simply follow the 'Book Now' link at the top of this page.
If you need any assistance, please contact (01) 204 7083 or contact@leo.dlrcoco.ie