8 Week 'Online Marketing/Social Media' : Starts 14th September 2017

Venue:
Harbour View Business Centre, 7-9 Clarence Street, Dún Laoghaire, Co. Dublin
 
Date:
14/09/2017
 
Time:
6.30pm-9.30pm
 
Category:
Management Development
 

Want to develop an Online Marketing and Social Media Strategy? Book a place on our 8 Week course. Starts Thursday, 14th September 2017.

This event is no longer available
 

Build an Online Marketing & Social Media Strategy for your Business.

Are you looking to grow your business' online presence but are unsure of how best to do it?

Local Enterprise Office Dún Laoghaire-Rathdown has developed an 8 week evening programme for you and your business. Under the guidance of specialist experienced online marketing practitioners and trainers, you will learn how to devise and execute a customised and integrated web marketing strategy for your business.

All course content has been carefully chosen to support any new or established product or service-led business.
Class sizes are limited to 15 people to ensure maximize learning outcomes for participants. If you are unable to attend one or more of the 8 sessions, let us know and we can arrange for those course notes to be emailed to you.

This course runs from 6.30-9.30pm on 8x consecutive Thursday evenings (14th September - 2nd November 2017)
The venue is Harbour View Business Centre, 7-9 Clarence Street, Dún Laoghaire, Co. Dublin.


Session 1

Thursday, 14th September

How digital marketing and social media can grow your business

Session 2

Thursday, 21st September

Introduction to Facebook for Business

  • Introduction to key Facebook terminology and ‘netiquette’.
  • Setting up Facebook business pages
  • Strategies for increasing the Likes to your business page.
  • How to use your personal profile to promote your business in a way that is compatible with Facebook netiquette.
  • Learn how to use Facebook to build your brand visibility.
  • Introduction to Facebook paid ads.
  • Introduction to Instragram.

Session 3

Thursday, 28th September

Introduction to Twitter for Business

  • Introduction to key Twitter terminology and ‘netiquette’.

  • Setting up or improving your Twitter account.

  • How to write an effective Tweet and how to use hash tags.

  • How to create a significant group of relevant followers.

  • Linking your Twitter feed with other social media to cross post.

  • Introduction to Twitter paid ads.

Session 4

Thursday, 5th October

Introduction to Linkedin for Business

  • Introduction to key Linkedin terminology and ‘netiquette’.
  • Setting up or improving your Linkedin profile.
  • Using your Linkedin Profile to complement the marketing of your business.
  • Creating your Business Page on Linkedin.
  • Using groups on Linkedin to advance their business goals.
  • Introduction to Linkedin paid ads.

Session 5

Thursday, 12th October

Introduction to Search Engine Optimisation

  • Introduction to key Google search terminology and Google Analytics.
  • How to improve organic search engine ranking.
  • How to maximise the conversion of visitors to customers.
  • How to maintain search engine visibility over time.

Session 6

Thursday, 19th October

Introduction to Google AdWords

  • How to set-up AdWords campaigns that are cost effective by focussing on niches.
  • How to control your AdWords budget.
  • Improve your results by choosing the right keywords in good niches.
  • Bid on keywords in the AdWords auction.
  • How to write copy for AdWords that maximises the click through rate.

Session 7

Thursday, 26th October

Introduction to Email Marketing

  • Introduction to key email marketing terminology and ‘netiquette’.
  • Advantages and use cases for email marketing.
  • Setting up and using cost effective industry standard email marketing tools such as MailChimp.
  • How to grow your email subscriber list.
  • The law, data protection and do’s and don’ts of email marketing.

Session 8

Thursday, 2nd November

Bringing it all together in an integrated online strategy for your business

This workshop will focus on providing participants with a recap on the key learnings from the programme, mapping the platforms to the goals of their business and creating an action plan in order to continue the momentum after the programme.

* Please note that changes to the running order of these sessions may be made.

Delivery Methodology

This programme will include a combination of short presentations integrated with group work and individual tasks online with a strong emphasis on practical application throughout. Participants will get the opportunity to practice their skills during the programme in a way that will allow you to immediately apply the topics covered in your businesses. This will be supported by relevant printed materials that participants will receive.

Please note, as this is a practical workshop, participants are required to bring their own laptop (that can connect to WiFi).

About your Facilitator

This programme is being run by Eoin Costello, a well known innovation, startup and digital marketing/social media expert. Eoin was CEO for Startup Ireland for a number of years and served as National Director for the 'Startup Gathering'. Having started and grown a number of businesses himself he is very familiar with the challenges faced by SME owner managers. He also worked hands-on with dozens of entrepreneurs when he managed Ireland's largest startup programme, the DIT Hothouse New Frontiers programme. Eoin managed high profile digital marketing/social marketing campaigns for Startup Ireland and the national Startup Gathering as well as for his own companies Novara Technology and Omniserve. He is the Digital Connector for Digital Dun Laoghaire, helping connect and grow digital companies in Dun Laoghaire.

Book Your Place & Get Your Business Started...

The Course Fee is €150 per person and is payable prior to course commencement.
To Book & Pay for your place now, simply follow the 'Book Now' link at the top of this page.
If you need any assistance, please contact (01) 204 7083 or bookings@leo.dlrcoco.ie

 

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