Bill Aulet is the Managing Director of the Martin Trust Centre for MIT Entrepreneurship at MIT and Professor of the Practice at the MIT Sloan School of Management and MIT Sloan Executive Education. He is also the author of Disciplined Entrepreneurship: 24 Steps to a Successful Startup. He has directly raised more than $100 million in funding for his companies and more importantly has led to the creation of hundreds of millions of dollars in market value in those companies.

Bill advises governments, companies and investors in the area of creating successful companies. Bill brings real world examples to support the conversation. His aim is to provide clarity on how to get new products or services to the market efficiently to build market dominating companies. Bill has broken the process down to 24 steps with this workshop covering how to validate a new product or service in practical steps that can be used as the basis for any mentoring engagement

• Welcome, introduction, overview of program and desired outcome, What is entrepreneurship? What makes up successful entrepreneurship

• Overview Disciplined Entrepreneurship (DE) Framework and Why It Was Created

•  Disciplined Entreprenurship Framework in Action

•  Theme 1: Who Is Your Customer?

•  Theme 1: Who is Your Customer? (Part II)

•  Primary Market Research (PMR) Tips and Techniques

•  Theme 2: What Can You Do for Your Customer?

•  Competitive Advantage

•  Competitive Advantage (Part II)

•  Theme 3: How Does Your Customer Acquire Your Product?

•  Theme 4: Unit Economics

•  Resources Going Forward and AMA (Ask Me Anything)

•  Wrap up and close (5 minutes)