Workshop Overview

Many small business owners are not familiar with how to start ensuring their website appears highly in Google searches, they also are unfamiliar with setting up Google AdWords campaigns and therefore missing significant sales opportunities.

This practical workshop will cover:

• Introduction to key Google search terminology and Google Analytics.
• How to improve organic search engine ranking.
• How to set-up AdWords campaigns that are cost effective.
• How to control AdWords budget.
• How to improve results by choosing the right keywords in good niches.
• How to maximise the conversion of visitors to customers.

Delivery Methodology

The workshop will include a combination of short presentations integrated with group work and individual tasks online with a strong emphasis on practical application throughout. Participants will get the opportunity to practice their skills during the workshop in a way that will allow you to immediately apply the topics covered in your businesses. This will be supported by relevant printed materials that participants will receive.

Please note, as this is a practical workshop, participants are required to bring their own laptop (that can connect to WiFi).

About your Facilitator

The workshop is being run by Eoin Costello, a well known innovation, startup and digital marketing/social media expert. Eoin was CEO for Startup Ireland for a number of years and served as National Director for the 'Startup Gathering'. Having started and grown a number of businesses himself he is very familiar with the challenges faced by SME owner managers. He also worked hands-on with dozens of entrepreneurs when he managed Ireland's largest startup programme, the DIT Hothouse New Frontiers programme. Eoin managed high profile digital marketing/social marketing campaigns for Startup Ireland and the national Startup Gathering as well as for his own companies Novara Technology and Omniserve. He is the Digital Connector for Digital Dún Laoghaire, helping connect and grow digital companies in Dún Laoghaire. 

Places are limited so early booking is advised.