Workshop Overview

Many of us use social media for our personal usage but are not leveraging it's significant potential for increasing sales to our businesses. The benefits of a good Social Media presence include:

• Helps boost your search engine ranking
• It's a great way to keep in touch with customers and attract new ones
• It's an increasingly important part of the sales process for SMEs

This practical workshop will cover:

• The role of social media in building awareness for businesses and creating potential sales leads
• The relevant strengths and weaknesses of the different social media platforms for small business owners
• An introduction to the key terminology of Facebook, Twitter, Instagram and LinkedIn and a brief overview of how to use each platform
• Inspire participants to engage with social media by trading practical examples of small business that have grown considerably using social media techniques

Delivery Methodology

The workshop will include a combination of short presentations integrated with group work and individual tasks online with a strong emphasis on practical application throughout. Participants will get the opportunity to practice their skills during the workshop in a way that will allow you to immediately apply the topics covered in your businesses. This will be supported by relevant printed materials that participants will receive.

Please note, as this is a practical workshop, participants are required to bring their own laptop (that can connect to WiFi).

About your Facilitator

The workshop is being run by Eoin Costello, a well known innovation, startup and digital marketing/social media expert. Eoin was CEO for Startup Ireland for a number of years and served as National Director for the 'Startup Gathering'. Having started and grown a number of businesses himself he is very familiar with the challenges faced by SME owner managers. He also worked hands-on with dozens of entrepreneurs when he managed Ireland's largest startup programme, the DIT Hothouse New Frontiers programme. Eoin managed high profile digital marketing/social marketing campaigns for Startup Ireland and the national Startup Gathering as well as for his own companies Novara Technology and Omniserve. He is the Digital Connector for Digital Dún Laoghaire, helping connect and grow digital companies in Dún Laoghaire.

Places are limited so early booking is advised.