Storytelling: How to Really Connect with Customers

Brian Mac Intyre returns to DLR’s Enterprise Week with his deep dive into how stories can help solve your business problems…. specifically around building customer loyalty and even promoting staff buy-ins for in-house projects. 

This fun and practical workshop, developed over several years, trumpets the underrated power of storytelling to really get your message across.

Topics covered include:

• How stories work, why we tell them and why they’re among the most persuasive forms of communication. Also why we rely on them so much.
• The Neuroscience of what happens to your brain while listening to stories, and the three chemicals that have a crucial role to play in this regard.
• The shape of stories, the role of emotion, themes and a handful of other elements that make for great content marketing and ads that truly connect with customers.
• Examples of great online content marketing and viral ads for top brands using storytelling techniques passed down the ages from the Ancient Greeks all the way to Hollywood.
• We put all that we have learned to the test by creating immersive content for our own website articles and/or an engaging in-house ad.

This workshop is being presented by Brian Mac Intyre

Brian has spent three decades working as a storyteller in various forms. 

He has been a reporter and sub-editor at the Irish Press, Sunday Tribune, The Irish Times, Irish Daily Mail, Irish Independent, Sunday Independent, the Irish Sun and The Sunday Business Post. 

In addition, he lived in the United States for 12 years where he worked for The Associated Press in Little Rock, Arkansas. 

He also spent nine years as a journalist at the Pulitzer prize-winning Salt Lake Tribune… although he can’t claim any credit for that accolade. 

He has also written radio scripts for some of Ireland’s top broadcasters including Pat Kenny and Mary Wilson, while working at RTE, as well as reporting from the 2008 US Presidential Race for the station. 

He is also a corporate trainer, pitching coach and content marketer with his consultancy firm StoriesforBiz. 

He has a BA in Economics and Politics (TCD), a Masters in Journalism (DCU) a Professional Diploma in Digital Marketing (Digital Marketing Institute) and an MA in Screenwriting (National Film School at IADT).