Avail of a dedicated Expert Retail Mentor for your Retail Business:
Driving Sales in the Covid Impacted Golden Quarter
Delivered by Conrad Digan
Aimed at:
Retail businesses on a streetscape employing between 3 – 25 employees (per location).
Objectives
- Develop a customer-centric plan along with expert Mentor that drives sales and optimises your competitive advantage
- Maximise sales and profitability in the Covid impacted golden quarter
- Reset your retail business and set your business up for sustained success
During your engagement with Conrad Digan you will focus on :
- Improving your Customer Journey and revisiting the shopping environment
- Engaging your team and rethinking the retail operation
- Optimising your competitive advantage and creating a compelling product offer
Topics also to be considered during your Mentor engagement :
- Driving sales - footfall, conversion, basket size and repeat customers
- Customer pain points and opportunities
- In Store navigation & best practices
- Visual Merchandising & retail standards
- Maintaining trust whilst driving sales in Covid times
- Strategic planning and being ready for the future
- Coaching retail leaders
- Omnichannel opportunities
- Marketing - retaining & acquiring customers
- LEO support packages
Delivered by
Conrad Digan, retail executive with 20+ years experience in leadership roles with Primark, Marks and Spencer and Retail Business Consultant.
Experience working across 11 International Markets and sectors spanning Food, Hospitality, Fashion, Home and Beauty.
Director of Retail Operations and Customer Service at Primark, led the introduction of cafes to the store estate, doubled the gift card business and was part of the team that opened the first US and Italian stores
Head of Selling and Marketing for M&S in Ireland managed the marketing strategy and drove volumes of locally sourced product supported by a local marketing plan.
Programme Delivery
Dates confirmed with mentor following acceptance to the programme.
Includes virtual meetings with expert Conrad Digan Retail Executive
Timeline
Week 1 : Introductory Zoom meeting and contracting. Agree ways of working and focus areas. Update on current situation.
Week 2 : Commence action planning based on observations and opportunities. Driving sales is a priority.
Week 3 - 7 : Individual retailer virtual mentoring sessions. Developing the bespoke plan over 2 sessions in this period.
Week 8 Review and handover- Next steps for your retail business.
How to Apply
Businesses employing between 3 – 25 employees (per location) are invited to complete an Expression of Interest form. Your expression of interest does not guarantee participation.
For streetscape retail businesses only
Expression of interest form can be found here
Please return to localenterprise@kildarecoco.ie
Please note 2 businesses per each Kildare MD will be selected.
