Digital Marketing Advanced Module 4 - Search Engine Optimisation and Online Sales Conversion

Venue:
Training Room, Level 0, Áras Chill Dara
 
Date:
19/12/2017
 
Note:
Tuesday 19th December 2017
 
Time:
9:30am–4:30pm
 
Category:
Workshop
 

Digital-Marketing-Advanced Presented by : Aspire Online Services

This event is no longer available
 

NB!

  • If insufficient bookings are received on any course , the course will be cancelled and a full refund will issue.

  • Fees are NON REFUNDABLE except where a course is cancelled by Local Enterprise Office due to insufficient bookings.

  • This course is one of a four module programme. Modules can be booked individually or combined at a reduced rate. Contact the office for further details

DIGITAL MARKETING ADVANCED – SEO AND ONLINE SALES CONVERSION Measure, Set Targets & Monitor Site Usage

Monitor and test how visitors use your site

  • How are visitors using your site
  • What do people think of your site

Setting Goals & measurement

  • Set Goals for your site
  • Set up a measurement dashboard to      monitor progress

How Search Engines Work

  • How search engines work
  • What needs to be done on your      website
  • What needs to be done outside your      website
  • How to appear high up in foreign      search engines if you are targeting abroad
  • How to target local searchers
  • SEO pitfalls to avoid

Google Adwords- How to advertise on Google

  • How to set up an account and use      the adwords interface
  • How to set up an ad campaign
  • How to choose keywords
  • How to write effective ad text
  • How to target your ads      geographically and by device
  • The importance of the right      landing page
  • How to keep      control of your advertising budget          

Website sales – How to increase your website enquiries & salesdoubling your website conversion rate (the number of enquiries / sales as a % of visitors) can be the equivalent of doubling your traffic.

  • How to calculate your conversion      rate
  • Understanding Heat maps,
  • The benefit of conducting visitor surveys.

Content Marketing

Companies that develop content for their website that website visitors are actively looking for a gaining a huge competitive advantage.

  • How lots of companies are attracting lots of traffic and converting visitors into sales by creating content that people are actually searching for.
  • How to develop a content marketing plan for your business
  • What types of content you could create eg blog posts, ebooks, videos
  • Why video marketing is the future of online marketing

 

 

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