NB!

• If insufficient bookings are received on any course , the course will be cancelled and a full refund will issue.

• Fees are NON REFUNDABLE except where a course is cancelled by Local Enterprise Office due to insufficient bookings.

• This course is one of a four module programme. Modules can be booked individually or combined at a reduced rate. Contact the office for further details. 

DIGITAL MARKETING ADVANCED – SEO AND ONLINE SALES CONVERSION Measure, Set Targets & Monitor Site Usage

Monitor and test how visitors use your site

• How are visitors using your site
• What do people think of your site

Setting Goals & measurement

• Set Goals for your site
• Set up a measurement dashboard to      monitor progress

How Search Engines Work

• How search engines work
• What needs to be done on your      website
• What needs to be done outside your      website
• How to appear high up in foreign      search engines if you are targeting abroad
• How to target local searchers
• SEO pitfalls to avoid

Google Adwords- How to advertise on Google

• How to set up an account and use      the adwords interface
• How to set up an ad campaign
• How to choose keywords
• How to write effective ad text
• How to target your ads      geographically and by device
• The importance of the right      landing page
• How to keep      control of your advertising budget          

Website sales – How to increase your website enquiries & salesdoubling your website conversion rate (the number of enquiries / sales as a % of visitors) can be the equivalent of doubling your traffic.

• How to calculate your conversion      rate
• Understanding Heat maps,

• The benefit of conducting visitor surveys.

Content Marketing

Companies that develop content for their website that website visitors are actively looking for a gaining a huge competitive advantage.

• How lots of companies are attracting lots of traffic and converting visitors into sales by creating content that people are actually searching for.
• How to develop a content marketing plan for your business
• What types of content you could create eg blog posts, ebooks, videos
• Why video marketing is the future of online marketing