Digital Marketing Advanced Module 2 - Facebook

Venue:
Training Room, Level 0, Áras Chill Dara
 
Date:
05/12/2017
 
Note:
Tuesday 5th December 2017
 
Time:
9:30am–4:30pm
 
Category:
Workshop
 

Digital-Marketing-Advanced Presented by : Aspire Online Services

€50
Booked Out
 
 

NB!

  • If insufficient bookings are received on any course , the course will be cancelled and a full refund will issue.

  • Fees are NON REFUNDABLE except where a course is cancelled by Local Enterprise Office due to insufficient bookings.

  • This course is one of a four module programme. Modules can be booked individually or combined at a reduced rate. Contact the office for further details

BUILDING YOUR BUSINESS BRAND IN PARTICULAR VISUAL BRANDING – FACEBOOK –DIGITAL MARKETING ADVANCED

Facebook for Business

-       This section will take you through the process of setting up and implementing a detailed strategy including:

  • Creating customer personas and identifying the platform they are using based on their customer attributes
  • Reputation management: tools and apps that allow you to monitor people talking about you online and how to handle complaints and compliments
  • Analysing your performance using each Facebooks’ own insights data and additional apps like Fanpage Karma (Facebook) and Like Alyzer
  • Creating / taking high quality images and how to use apps and tools like Canva, Wordswag etc. to take their images to the next level to increase engagement
  • Creating and using hashtags – how to choose a unique hashtag and using ones that already exist.
  • Introduction to management platforms like Hootsuite and Bufferapp for better management and analysis
  • Case studies: looking at how similar businesses are using each platform effectively

             Facebook Features

-       It is envisaged that you will have good working knowledge of Facebook. In this section we will take you through advanced features and techniques including:

  • How to beat the Facebook news feed filter        
  • Creating amazing images and video and the difference between native and streamed video content
  • Using Facebook live to engage your customers
  • Advertising – how to create effective ads and analysing the results
  • Creating content that drives customers to their website e.g. blogs, case studies, competitions etc.
  • Running competitions – setting their objectives, running the competition both on page and using an app and measuring the results

 

 

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