NB!

• If insufficient bookings are received on any course , the course will be cancelled and a full refund will issue.

• Fees are NON REFUNDABLE except where a course is cancelled by Local Enterprise Office due to insufficient bookings.

• This course is one of a four module programme. Modules can be booked individually or combined at a reduced rate. Contact the office for further details. 

BUILDING YOUR BUSINESS BRAND IN PARTICULAR VISUAL BRANDING – FACEBOOK –DIGITAL MARKETING ADVANCED

Facebook for Business

-       This section will take you through the process of setting up and implementing a detailed strategy including:

• Creating customer personas and identifying the platform they are using based on their customer attributes
• Reputation management: tools and apps that allow you to monitor people talking about you online and how to handle complaints and compliments
• Analysing your performance using each Facebooks’ own insights data and additional apps like Fanpage Karma (Facebook) and Like Alyzer
• Creating / taking high quality images and how to use apps and tools like Canva, Wordswag etc. to take their images to the next level to increase engagement
• Creating and using hashtags – how to choose a unique hashtag and using ones that already exist.
• Introduction to management platforms like Hootsuite and Bufferapp for better management and analysis
• Case studies: looking at how similar businesses are using each platform effectively

             Facebook Features

-       It is envisaged that you will have good working knowledge of Facebook. In this section we will take you through advanced features and techniques including:

• How to beat the Facebook news feed filter        
• Creating amazing images and video and the difference between native and streamed video content
• Using Facebook live to engage your customers
• Advertising – how to create effective ads and analysing the results
• Creating content that drives customers to their website e.g. blogs, case studies, competitions etc.
• Running competitions – setting their objectives, running the competition both on page and using an app and measuring the results