Digital Marketing Beginners Module 2 - Content Marketing

Training Suite, Level O, Áras Chill Dara, Naas
Tuesday 19th September 2017

An Interactive session packed full of case studies and examples Presented by Optimum Ltd

This event is no longer available


  • If insufficient bookings are received on any course , the course will be cancelled and a full refund will issue.

  • Fees are NON REFUNDABLE except where a course is cancelled by Local Enterprise Office due to insufficient bookings.

  • This course is one of a six module programme. Modules can be booked individually or combined at a reduced rate. Contact the office for further details.




An Interactive session will be packed full of case studies and examples.   Participants will be encouraged to full engage and share their views.


This module will cover the following:


  • What exactly is Content Marketing?
  • Different types of Content Marketing.
  • 5 Future Content Marketing trends happening now.
  • How to plan your Social Media content
  • How to come up with great content ideas and how to avoid writers block.
  • How to create a Content Calendar. Attendees will create a 3 month blog calendar for their business or personal brand.
  • How to create great content. A look at what content works best online.
  • Content creation and promotion tactics being used by the experts.
  • How to craft a great headline.
  • How to format your content.
  • Using the right imagery and/or video in your content.
  • How to SEO (optimise your visibility on google) your content and drive organic traffic to our website.
  • How to promote your content organically through Social Media and by using targeted social ads.
  • 5 Tools Content Marketing tools and plugins that will help you create great content and save you time.
  • What Companies are leading the way when it comes to Content Marketing. What are they doing well and what is their Content Marketing strategy.
  • How great Content Marketing can help generate sales.



This session will be packed with practical content and will be a high energy affair - providing tips, useful shortcuts and interesting case studies. Prepare to be Engaged!