Digital Marketing Beginners Module 2 - Content Marketing

Venue:
Training Suite, Level O, Áras Chill Dara, Naas
 
Date:
19/09/2017
 
Note:
Tuesday 19th September 2017
 
Time:
9:30am–4:30pm
 
Category:
Workshop
 

An Interactive session packed full of case studies and examples Presented by Optimum Ltd

This event is no longer available
 

NB!

  • If insufficient bookings are received on any course , the course will be cancelled and a full refund will issue.

  • Fees are NON REFUNDABLE except where a course is cancelled by Local Enterprise Office due to insufficient bookings.

  • This course is one of a six module programme. Modules can be booked individually or combined at a reduced rate. Contact the office for further details.

 

CONTENT MARKETING - BEGINNERS

  

An Interactive session will be packed full of case studies and examples.   Participants will be encouraged to full engage and share their views.

 

This module will cover the following:

 

  • What exactly is Content Marketing?
  • Different types of Content Marketing.
  • 5 Future Content Marketing trends happening now.
  • How to plan your Social Media content
  • How to come up with great content ideas and how to avoid writers block.
  • How to create a Content Calendar. Attendees will create a 3 month blog calendar for their business or personal brand.
  • How to create great content. A look at what content works best online.
  • Content creation and promotion tactics being used by the experts.
  • How to craft a great headline.
  • How to format your content.
  • Using the right imagery and/or video in your content.
  • How to SEO (optimise your visibility on google) your content and drive organic traffic to our website.
  • How to promote your content organically through Social Media and by using targeted social ads.
  • 5 Tools Content Marketing tools and plugins that will help you create great content and save you time.
  • What Companies are leading the way when it comes to Content Marketing. What are they doing well and what is their Content Marketing strategy.
  • How great Content Marketing can help generate sales.

 

LEARNING APPROACH

This session will be packed with practical content and will be a high energy affair - providing tips, useful shortcuts and interesting case studies. Prepare to be Engaged!

 

 

 

 

 

 

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