NB!

• If insufficient bookings are received on any course , the course will be cancelled and a full refund will issue.

• Fees are NON REFUNDABLE except where a course is cancelled by Local Enterprise Office due to insufficient bookings.

• This course is one of a six module programme. Modules can be booked individually or combined at a reduced rate. Contact the office for further details.

CONTENT MARKETING - BEGINNERS

An Interactive session will be packed full of case studies and examples.   Participants will be encouraged to full engage and share their views.

This module will cover the following:

• What exactly is Content Marketing?
• Different types of Content Marketing.
• 5 Future Content Marketing trends happening now.
• How to plan your Social Media content
• How to come up with great content ideas and how to avoid writers block.
• How to create a Content Calendar. Attendees will create a 3 month blog calendar for their business or personal brand.
• How to create great content. A look at what content works best online.
• Content creation and promotion tactics being used by the experts.
• How to craft a great headline.
• How to format your content.
• Using the right imagery and/or video in your content.
• How to SEO (optimise your visibility on google) your content and drive organic traffic to our website.
• How to promote your content organically through Social Media and by using targeted social ads.
• 5 Tools Content Marketing tools and plugins that will help you create great content and save you time.
• What Companies are leading the way when it comes to Content Marketing. What are they doing well and what is their Content Marketing strategy.
• How great Content Marketing can help generate sales.

LEARNING APPROACH

This session will be packed with practical content and will be a high energy affair - providing tips, useful shortcuts and interesting case studies. Prepare to be Engaged!