Create Engaging Social Media Content

This online workshop is a high energy and interactive boot camp designed to enhance your digital marketing skills and improve social media content management.

The course will give attendees an overview of the different elements that make up a successful digital marketing strategy and explores how businesses can create engaging social media content. 

Attendees will create their own actionable digital marketing plan and analyse the markets top management tools for scheduling content and combining all active social media channels during the session.

Our specialist trainers will share a range of tips and recommendations on how to successfully apply your new skills to future marketing activities by developing your own unique digital marketing strategy capable of outperforming competitors and achieving a set of business objectives.

On completion of this workshop participants will have the following:

• Setting your digital marketing goals and objectives
• What makes top quality content and when should it be published?
• What makes a good website? – A look at UX, speed and mobile responsiveness.
• Buffer -  for software that is easy to navigate, looks simple, and can make your team more efficient
• Analysis of the online marketing tool Everypost -The black and white dashboard to simplify your business flow
• Business blogging – How great content can drive traffic to your website and even generate sales.
• Hootsuite - social media management tool – How to link all of your platforms and channels for maximum output
• Developing a Digital Video Strategy.
  • Video content types – which one’s work best for your business.
  • What equipment do you need and how much will it cost?
  • Video creation and editing tools for desktop and mobile.
  • How to create and promote a successful YouTube Channel.
  • How to generate subscribers on YouTube.
• Creating your Digital Marketing plan.

Structure

• Online/Remote classroom based
• Zoom Virtual Classroom
• You will only need a PC/laptop/smart phone or tablet to participate
• This interactive training experience enables you to connect remotely with our Specialists in an online classroom (using features such as screensharing, ppts, whiteboards and break out rooms)
• Individual Mentoring online on a one to one basis (on line) following the group sessions that will be available by appointment to suit your schedule.

How to use Zoom

Click below to view a video explaining how to operate Zoom - the online platform that will host this course.

https://www.youtube.com/watch?v=vFhAEoCF7jg&feature=youtu.be%20

We will email you the details to log in, once you are registered.