Create Your Own Marketing & Promotional Videos on a Budget

Training Suite, Áras Chill Dara, Devoy Park, Naas, Co. Kildare
Tuesday 14th & 21st November 2017
I.T. Training

Demonstrating how small businesses are using video successfully to increase exposure and sales. Presented by : Little Road Productions Ltd.

This event is no longer available
  • NB!

  • If insufficient bookings are received on any course , the course will be cancelled and a full refund will issue.

  • Fees are NON REFUNDABLE except where a course is cancelled by Local Enterprise Office due to insufficient bookings. 

Create Your Own Marketing & Promotional Videos on a Budget


According to Cisco Video will account for 69% of all consumer internet traffic by 2017. Video is simply taking over the web. How you can add video to your web and online marketing strategy without if costing a fortune? Would you like to know how to shoot and edit a promotional video on a budget? This training course will demonstrate how small businesses are using video successfully to increase exposure and sales, along with the types of videos that can be created with high quality but a low budget and to best suit business objectives.



Online video marketing has become more sophisticated and is seen by businesses as fundamental to any of their marketing strategies. Video auto-play ads are already dominating Facebook and Twitter newsfeeds. The amount of vide in News Feeds globally on Facebook has increased by 3.6 times each year while users are now spending an average of 35 minutes a day viewing content on YouTube.

This course will teach participants how to use online video to market their business along with how to shoot and edit a marketing or promotional video on a budge. It will explain how small businesses are using video successfully, along with the type of videos that can be created with a short turnaround and a low budge and which would best suit their business objectives.


Participants will learn how to plan and develop a concept for their promotional/marketing video, including storyboarding and scripting techniques. They will learn how to shoot and edit high quality video for upload to the web and other social media platforms, now with an expensive video camera but with their mobile phones or tables. Using key software and hardware that will turn their phone into a high quality video camera with sound recording capabilities, participants will be trained in the various types of shooting styles and techniques that can be applied to marketing or promotional videos in order to achieve a professional feel. They will learn what small investments can be made to turn their mobile phones or tablets into a full filming kit, including lenses,microphones, tripod attachments and apps.

Course Outline

Day 1 will equip the participants with the conceptual, visual and scripting skills they need to conceive and plan their video along with the practical skills needed to record high quality audio and video using their mobile phones and additional hardware & software required for same. After this first session, armed with a blueprint for their video and the skills to shoot their video & audio content, they will record this content in time for the second day of training (proposed to take place 2 weeks later).


The morning session Day 2 will equip the participants with the necessary editing tools and techniques to turn the collection of raw content into a final finished video, including voice-over, music, effects and titles. The afternoon session of Day 2 allows participants to work with the trainer and tutors off their video and complete the training course with a final finished piece ready for upload.

Each participant will be provided with the key hardware and software that will be need for their phone/tablet to deliver the training, which the participants will be able to take home in order to continue their own future video productions

All participants will need to have a smartphone/tablet and will be contacted by the trainer Sarah McCann of Little Road Productions prior to the course in order to ensure that the software is compatible with their phone.