Digital Marketing Advanced Module 1 - Strategy & Planning

Venue:
Training Room, Level 0, Áras Chill Dara
 
Date:
28/11/2017
 
Note:
Tuesday 28th November 2017
 
Time:
9:30am–4:30pm
 
Category:
Workshop
 

Digital Marketing /Scenario Planning. Presented by : Aspire Online Services

€50
 
 

NB!

  • If insufficient bookings are received on any course , the course will be cancelled and a full refund will issue.

  • Fees are NON REFUNDABLE except where a course is cancelled by Local Enterprise Office due to insufficient bookings.

  • This course is one of a four module programme. Modules can be booked individually or combined at a reduced rate. Contact the office for further details

DIGITAL MARKETING ADVANCED - DEVELOPING A DIGITAL MARKETING STRATEGY, STRATEGY & PLANNING

Digital Marketing /Scenario Planning

    • In this session, we will work on putting it all together with clients. While many professionals will have you thinking the online space can be a “one size fits all”       solution, the reality is much different. We will focus on various  scenarios that provide a real world context for digital marketing. ( based on individual businesses in the room)            
    • This will include elements ranging from campaign planning, email nurturing, the buyer’s cycle, and online reputation management.            
    • Using ready to use templates, clients will develop tactile digital marketing plans and content schedulers that are realistic and time saving.            
    • We will help clients create a practical content repository so that content that is useful, smart and flaring (buzzsumo) can be captured and remembered for use at a  different time that is more suitable for the business.            
    • We will explore options for social media marketing scheduling – looking at FREE tools such as Hootsuite and buffer. With the free versions we can demonstrate  to clients, how to set it up and post and schedule posts to up to five networks of their choosing.            
    • We will also look as to who this social media automation can happen within the main social media tools themselves.            
    • Key metrics that can and should be monitored. We look at the importance of setting realistic KPI's for a digital marketing campaign and then how metrics can be monitored  to ensure these KPI are met. We explore –
                              1.   Google Analytics
                              2.  Variety of Social Media Platform Insights

 

       

 

 

 

Share: