Developing an Age Friendly Marketing & Digital Strategy for your business.

Have you considered marketing your products/services to an older generation (65+) using digital?

Want to learn how? This workshop will arm you with the information and knowledge to market effectively to seniors.

Content

• A look at Seniors/Older Generations - Market Opportunity & Examples
• Tips for Marketing Effectively to Seniors - Understanding your customers buying journey
• Building a Persona Profile for your product/service, worksheet for you to take away

• Age friendly digital platforms – content & tactics on social media, email marketing, SEO, Google Ads.
• Bringing the strategy together – measuring & revising

Mentoring

This course also features the option for a follow up mentoring session to develop individual own Age Friendly Marketing Strategies.

Note: This course is complimentary to those attending the Trading Online Voucher Seminar taking place before this course on Thursday 5th March.