Developing an Age Friendly Digital Strategy

Venue:
Aras Chill Dara, Naas
 
Date:
05/03/2020
 
Note:
Thurs 5th Mar
 
Time:
2pm -4pm
 
Category:
Workshop
 

Have you considered marketing your products/services to an older generation (65+) using digital? This workshop will provide the information and knowledge to market effectively to seniors.

This event is no longer available
 

Developing an Age Friendly Marketing & Digital Strategy for your business.

Have you considered marketing your products/services to an older generation (65+) using digital?

Want to learn how? This workshop will arm you with the information and knowledge to market effectively to seniors.

Content

  • A look at Seniors/Older Generations - Market Opportunity & Examples
  • Tips for Marketing Effectively to Seniors - Understanding your customers buying journey
  • Building a Persona Profile for your product/service, worksheet for you to take away
  • Age friendly digital platforms – content & tactics on social media, email marketing, SEO, Google Ads.
  • Bringing the strategy together – measuring & revising

Mentoring

This course also features the option for a follow up mentoring session to develop individual own Age Friendly Marketing Strategies.

Note: This course is complimentary to those attending the Trading Online Voucher Seminar taking place before this course on Thursday 5th March.

 

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