NB!

• If insufficient bookings are received on any course , the course will be cancelled and a full refund will issue.

• Fees are NON REFUNDABLE except where a course is cancelled by Local Enterprise Office due to insufficient bookings.

• This course is one of a six module programme. Modules can be booked individually or combined at a reduced rate. Contact the office for further details.

Digital Strategy & Planning & Search Engine Optimisation- Beginners

A high energy and interactive session designed as an introduction to the Digital world of Strategy and Planning.

The module will give participants a great overview of the different elements that make up a successful Digital Marketing strategy. Participants will also have a better understanding of what Search Engine Optimisation (SEO) entails and will create their own actionable Digital Marketing plan during the session.

This module will cover the following:

• What is Digital Marketing? What elements make up a digital marketing plan?
• Setting your Digital Marketing Goals
• What makes a good website? – A look at UX, speed and mobile responsiveness.
• What is SEO – 5 SEO tips you can execute today.
• An overview of Google Analytics
• How to improve your search engine ranking
• How to maximise your conversion of visitors to customers
• How to maintain search engine visibility
• Google and Facebook Ads - How to create ads online.
• Email Marketing – What is email marketing and how can it benefit your business?
• Business blogging – How great content can drive traffic to your website and even generate sales.
• Social Media – How to use Facebook, Twitter, LinkedIn, Instagram, Pinterest and Snapchat in your business.
• Digital Video - A look at Facebook video and YouTube for Business
• Creating your Digital Marketing plan.

Learning Approach

Highly participative workshop with participants’ involvement in group work, individual tasks with a strong emphasis on practical application throughout. This course will be extremely interactive providing participants with the opportunity to practice their skills. Our Trainer is very hands-on in her delivery style and will provide each participant with tools and techniques ready for immediate use.