NB!

• If insufficient bookings are received on any course , the course will be cancelled and a full refund will issue.

• Fees are NON REFUNDABLE except where a course is cancelled by Local Enterprise Office due to insufficient bookings.

• This course is one of a six module programme. Modules can be booked individually or combined at a reduced rate. Contact the office for further details. 

Email & LinkedIn Marketing - BEGINNERS

Programme Objectives:

On completion of this workshop participants will have the following:

• Practical Understanding of Social Media and on-line branding in a small business context.
• Understand the channels that exist online to market their business cost effectively
• How to complement the development of brand via online activities
• Understand Social Media as it relates to business using LinkedIn
• Introduction to Email Marketing
• Using Cost effective tools such as MailChimp
• Do’s and don’ts of email marketing

Course Content to include:

• Using LinkedIn as a marketing tool – who is using it?
• Account levels and the range of tools available
• Defining a strategy – setting goals for achievement
• Profiling your company to complement the marketing of your business
• Creating a business page on LinkedIn
• Using groups on LinkedIn to advance your business goals and increase sales leads
• What is Email Marketing?
• What is Spam? What are the rules?
• Building an Email list.
• Designing a Newsletter.
• Simple Design Tools and free images.

• Executing your campaign.
• How to measure my email marketing campaign.

Learning Approach

Highly participative workshop with participants involvement in Group work, individual tasks with a strong emphasis on practical application throughout. This course will be extremely interactive providing participants with the opportunity to practice their skills. Our Trainer is very hands-on in his delivery style and will provide each participant with tools and techniques ready for immediate use.