Digital Marketing Beginners Module 6 - Email & LinkedIn

Training Suite, Level O, Áras Chill Dara, Naas
Tuesday 24th October 2017

Aimed at micro businesses that wish to generate sales for their business using both E-mail and LinkedIn platforms Presented by Optimum Ltd

This event is no longer available


  • If insufficient bookings are received on any course , the course will be cancelled and a full refund will issue.

  • Fees are NON REFUNDABLE except where a course is cancelled by Local Enterprise Office due to insufficient bookings.

  • This course is one of a six module programme. Modules can be booked individually or combined at a reduced rate. Contact the office for further details

Email & LinkedIn Marketing - BEGINNERS

Programme Objectives:

On completion of this workshop participants will have the following:

  • Practical Understanding of Social Media and on-line branding in a small business context.
  • Understand the channels that exist online to market their business cost effectively
  • How to complement the development of brand via online activities
  • Understand Social Media as it relates to business using LinkedIn
  • Introduction to Email Marketing
  • Using Cost effective tools such as MailChimp
  • Do’s and don’ts of email marketing



Course Content to include:

  • Using LinkedIn as a marketing tool – who is using it?
  • Account levels and the range of tools available
  • Defining a strategy – setting goals for achievement
  • Profiling your company to complement the marketing of your business
  • Creating a business page on LinkedIn
  • Using groups on LinkedIn to advance your business goals and increase sales leads
  • What is Email Marketing?
  • What is Spam? What are the rules?
  • Building an Email list.
  • Designing a Newsletter.
  • Simple Design Tools and free images.
  • Executing your campaign.
  • How to measure my email marketing campaign.


Learning Approach

Highly participative workshop with participants involvement in Group work, individual tasks with a strong emphasis on practical application throughout. This course will be extremely interactive providing participants with the opportunity to practice their skills. Our Trainer is very hands-on in his delivery style and will provide each participant with tools and techniques ready for immediate use.