Expressions of Interest - Food Academy Programme 2020

26th June 2020

Workshop style training designed to guide companies from start-up to their first retail sales.

This event is no longer available

What is Food Academy Start?

Food Academy Start was developed by Bord Bia, SuperValu and the Local Enterprise Offices in 2013 to provide a standardized programme of supports tailored to new and early-stage food businesses throughout the country. Food Academy Start is delivered through workshop style training designed to guide companies from start-up to their first retail sales.


The programme consists of four workshops covering 6 modules:

Module 1: Market Background & Understanding Consumers

  •  Understanding Consumers
  •  Market Background
  •  Research and Data
  •  Marketing Strategy & Segmentation
  •  Description: Module One will see participants develop an in-depth knowledge of the tools which can be used to assess the market background (target consumers, routes to market) and how to develop an effective marketing strategy for their products.

Module 2: Technical Issues

  •  Introduction to Finance
  •  Pricing
  •  New Product Development
  •  Food Safety and Food Labelling
  •  Packaging
  •  Managing Human Resources

Participants will come to understand the core technical issues facing food and drink business. The module will focus on how to run a business correctly and legally to maintain effective management and growth.

Module 3 & 4: Growing sales

  •  Branding and Pack Design
  •  Routes to Market
  •  Buyer Meetings
  •  Marketing Plans
  •  Promoting with Confidence
  •  Public Relations

These modules will look at further elements of the marketing mix. Participants will gain a good understanding of the different elements of the marketing mix and how the use of better packaging and branding will drive profitable sales.

**Please note, in order to take part in Food Academy, you must have completed a Food Starter programme or online Digital School of food programme  **

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