FOCUS ON CRAFT - Building Your Brand and Telling Your Craft Story

Create a Brand That Connects and Inspires

Your craft is unique—your brand should be too!

This interactive workshop helps makers and creative entrepreneurs develop a strong brand identity and communicate their story in a way that resonates with customers.

What you’ll learn:

• Brand Foundations: Define your values, vision, and what makes your craft stand out.
• Craft Storytelling: Learn how to share your journey and process to build emotional connections.
• Visual Identity: Explore tips for consistent branding across social media, packaging, and online platforms.
• Marketing Made Simple: Discover practical ways to use your story to attract and retain customers.

This session has been designed specifically for craft makers, designers, and creative business owners who want to strengthen their brand and stand out in a competitive market.