Digital Marketing Beginners Module 4 - Facebook

Training Suite, Level O, Áras Chill Dara, Naas
Tuesday 10th October 2017

Designed for businesses starting out on Facebook and want to build a strong loyal network with existing and potential customers Presented by Optimum Ltd

This event is no longer available


  • If insufficient bookings are received on any course , the course will be cancelled and a full refund will issue.

  • Fees are NON REFUNDABLE except where a course is cancelled by Local Enterprise Office due to insufficient bookings.

  • This course is one of a six module programme. Modules can be booked individually or combined at a reduced rate. Contact the office for further details.


Facebook Marketing for Beginners

This module is designed for businesses starting out on Facebook and want to build a strong loyal network with existing and potential customers. The training will provide each participant with the know-how to plan and manage communications and marketing through the influential social networks - Facebook.   It will provide each participant with techniques and tools to understand and harness the opportunities provided by best practice social media marketing and online PR.   It will help participants to fully understand how to leverage their presence on Social Media platforms to generate connections, build relationships with customers and boost profits.


Our Specialist Trainer will share a range of case studies of businesses that are successfully using Facebook effectively to build and develop their businesses. The workshop will provide participants with detailed and practical knowledge to fully develop expertise in this area.


Programme Objectives:

On completion of this workshop, participants will have

  • Practical Understanding of Social Media and on-line branding in a small business context.
  • Understand the business benefits of Facebook
  • An understanding of how to create and monitor marketing activities and access new customers and markets through Facebook activity.
  • Will have created a business Facebook Page for their business


Workshop Content to include:

  • How Social Media and digital marketing can assist with customer relationship management
  • Principles of Social Media in Business
  • Facebook – setting up your business page
  • Facebook features and tools – step by step approach of setting up the account and completing the business profile
  • Increasing likes on your business Facebook page
  • Running competitions to grow your Likes – Facebook promotions and most popular applications for running competitions
  • How to use Facebook to project your brand
  • Managing social media activity and accessing reports to demonstrate effectiveness


Learning Approach

Highly interactive and hands-on where all participants bring their laptops to participate in the practical elements.