This course is designed for those who already have a working knowledge of Google Adwords. Participants are invited to submit their ads to the trainer prior to the course, to use as examples on what can be improved. This course will be tailored for participants based on a short survey prior to the course.

Topics can include:

• Monitoring Your Ads

• Tweaking to Save Money

• Connecting Your Adwords Account with Google Analytics

• Your Landing Page

• Optimising your site for e-Commerce conversions

Topics may vary on the day, depending on participant feedback and the latest developments.

Please bring a laptop with you to this course.