Google Analytics

This workshop  is designed to highlight what matters most for a business using this powerful reporting tool. It will also help participants to understand what actions to take in the regular and most common circumstances and how to tailor activities to enhance your business objectives.

This Google Analytics workshop is for any marketing manager, digital executive or business person who is receiving or creating Google Analytics reports but is not clear on what positive or correct results look like. It is desirable for you to have access to a fully working Google Analytics account for a website, preferably with administrator access to the business account.

Our Specialist Trainers will share a range of tips and recommendations on how to successfully use Google Analytics and manage regular reports and interpret them.  The Workshop will provide participants with detailed and practical knowledge to fully develop expertise in this area. 

On completion of this workshop participants will have the following:

• This Google Analytics training course provides you with the true meaning and value to the many reports available for any website
• Analyse and interpret content reports to measure what visitors want and what they are doing with your sites
• Identify quality traffic and drivers of revenue and convert into actions
• Extract actionable insights from the Google Analytics reports to improve overall performance levels
• Organise, launch and track digital marketing campaigns: search (paid and non-paid), email, social media, online display, associates, etc.
• How to see your visitors in real time on your website

Structure

• Online/Remote classroom based
• Zoom Virtual Classroom
• You will only need a PC/laptop/smart phone or tablet to participate
• This interactive training experience enables you to connect remotely with our Specialists in an online classroom (using features such as screensharing, ppts, whiteboards and break out rooms)
• Individual Mentoring online on a one to one basis (on line) following the group sessions that will be available by appointment to suit your schedule.

Accessing Course

This course will be delivered via Zoom. Details about how to log in will be emailed to you following registration.

In advance - here is a short video on how to join a meeting: https://youtu.be/hIkCmbvAHQQ

Please check your Spam mailbox if you do not receive a link

Delivered by

Optimum Ltd

Please note:

Failure to provide a minimum of 48 hours  notice of cancellation will result in an immediate fee of €50

Courses are limited to one person per company

Bookings will close 24 hours before the course to allow management of attendance