Digital Marketing Beginners Module 3 - Online Advertising & Promotions

Training Suite, Level O, Áras Chill Dara, Naas
Tuesday 3rd October 2017

This course will focus on how to run paid Social Media Campaigns that generate business opportunities Presented by Optimum Ltd

This event is no longer available


  • If insufficient bookings are received on any course , the course will be cancelled and a full refund will issue.

  • Fees are NON REFUNDABLE except where a course is cancelled by Local Enterprise Office due to insufficient bookings.

  • This course is one of a six module programme. Modules can be booked individually or combined at a reduced rate. Contact the office for further details.

                       Online Advertising & Promotions - Beginners

This course will focus on how to run paid Social Media Campaigns that generate business opportunities. A hands on session where participants will create and design their own ads and plan their social media campaign.


Programme Objectives:

  • How to run a successful promotional campaign on Social Media and how to get your client/customer to buy into your offering.
  • Social Media listening and scheduling tools.
  • Promotion Tools – building a targeted email database through Social Media Promotional campaigns.
  • Competition apps for Facebook and Twitter. Which platforms to use and how to use them.
  • Advanced Facebook Advertising. (to include – remarketing, conversion pixels, list ads, lookalike audiences, audience insights, lead generation ads, unpublished posts, video and slideshow ads, advanced targeting ads). Facebook Ad reporting. 3rd party Ad campaign tools.
  • Instagram Ads.
  • Twitter Ads and other twitter tools. (listening, hashtags, generating automated business leads)
  • LinkedIn Ads.
  • Using to promote your business and generate “concrete” sales leads.
  • Promoted Pins on Pinterest.
  • Digital video – what type of video works best in each platform? Creating inexpensive video to story tell, promote current deals and encourage call to action. Building a video audience on YouTube and Facebook through low cost ads.


Learning Approach

This programme will be highly interactive with examples of best practice provided. Participants will be provided with the essential tools to develop and integrate social media marketing and run successful promotional campaigns.