Digital Marketing Beginners Module 5 - Twitter

Training Suite, Level O, Áras Chill Dara, Naas
Tuesday 17th October 2017

Designed for businesses starting out on Twitter and want to build a strong loyal network with existing and potential customers Presented by Optimum Ltd

This event is no longer available


  • If insufficient bookings are received on any course , the course will be cancelled and a full refund will issue.

  • Fees are NON REFUNDABLE except where a course is cancelled by Local Enterprise Office due to insufficient bookings.

  • This course is one of a six module programme. Modules can be booked individually or combined at a reduced rate. Contact the office for further details.



Twitter Marketing – Beginners


This module is designed for businesses starting out on Twitter and want to build a strong loyal network with existing and potential customers. The training will provide each participant with the know-how to plan and manage communications and marketing through the influential social networks - Twitter.   It will provide each participant with techniques and tools to understand and harness the opportunities provided by best practice social media marketing and online PR.

With Twitter you can choose to follow people who share similar interests or whose Tweets you find interesting. It is shorter and faster moving than Facebook.


Our Specialist Trainer will share a range of case studies of businesses that are successfully using Twitter effectively to build and develop their businesses. The workshop will provide participants with detailed and practical knowledge to fully develop expertise in this area.


Programme Objectives:

On completion of this module, participants will have

  • Understand the business benefits and potential using Twitter and monitoring progress through analytics and feedback
  • Practical Understanding of Social Media and on-line branding in a small business context
  • An understanding of how to create and monitor marketing activities and access new customers and markets through Twitter activity
  • Will have created a tailored marketing campaign on their Twitter platform


Workshop Content to include:

  • Twitter – Getting started and the basics
  • Twitter quick chat and connections with potential clients
  • Exploring the range of option for tweets, direct messaging, tagging and re-tweeting.
  • How to avail of the latest addition to Twitter- Twitter Moments
  • Building a Twitter following with regular growth
  • Developing Twitter add campaigns, target audience and budgeting
  • Video streaming using Audience Manager
  • Hootsuite – Scheduling and publishing content
  • How to engage with influencers and advocates


Learning Approach

Highly interactive and hands-on where all participants will design a realistic and thorough marketing campaign through their company’s Twitter page and put what new skills have been learned into practice with the guidance of our tutor.