Twitter and Instagram Marketing - Beginners Level

This module is designed for businesses starting out on Twitter and Instagram want to build a strong loyal network with existing and potential customers. The training will provide each participant with the know-how to plan and manage communications and marketing through the influential social networks – Twitter and Instagram.   It will provide each participant with techniques and tools to understand and harness the opportunities provided by best practice social media marketing and online PR.   With Twitter you can choose to follow people who share similar interests or whose Tweets you find interesting. It is shorter and faster moving than Facebook.

As more businesses use Instagram to connect with customers, brand strategy has expanded to include new goals and key performance indicators (KPIs). While businesses used to focus mainly on increasing brand awareness, Instagram is slowly but surely transforming into a full-on sales channel, with more businesses than ever before focusing on Instagram advertising, influencer marketing, and product promotion.

Our Specialist Trainer will share a range of case studies of businesses that are successfully using Twitter and Instagram effectively to build and develop their businesses.  The workshop will provide participants with detailed and practical knowledge to fully develop expertise in these two social media platforms.

On completion of this course, participants will have the following:

• Understand the business benefits and potential using Twitter and monitoring progress through analytics and feedback
• Practical Understanding of Social Media and on-line branding in a small business context
• An understanding of how to create and monitor marketing activities and access new customers and markets through Twitter activity
• Will have created a tailored marketing campaign on their Twitter platform
• Introduction to Instagram
• How the Instagram Algorithm Works
• Your Instagram Profile
• Instagram Stories
• Instagram LIVE
• Instagram Advertising
• Tracking Your Instagram Success 
• Growth Strategies for Businesses on Instagram

Structure

• Online/Remote classroom based
• Zoom Virtual Classroom
• You will only need a PC/laptop/smart phone or tablet to participate
• This interactive training experience enables you to connect remotely with our Specialists in an online classroom (using features such as screensharing, ppts, whiteboards and break out rooms)
• Individual Mentoring online on a one to one basis (on line) following the group sessions that will be available by appointment to suit your schedule.

Accessing Course

This course will be delivered via Zoom. Details about how to log in will be emailed to you following registration.

In advance - here is a short video on how to join a meeting: https://youtu.be/hIkCmbvAHQQ

Please check your Spam mailbox if you do not receive a link

Delivered by:

Optimum Ltd.

Please note:

Failure to provide a minimum of 48 hours  notice of cancellation will result in an immediate fee of €50

Courses are limited to one person per company

Bookings will close 24 hours before the course to allow management of attendance

For other immediate business supports in response to Covid-19, click here.