1)  This topic will introduce participants to the concept of entrepreneurship   and what it means to be a business owner. The downs and ups and how to deal   with both.

• Entrepreneurship – What is it?
• Personal Skills Analysis
• Personal Goals (particularly financial)
• Golden Figure (creating personal wealth)
• Reasons for starting a business
• Reasons for small business success and   failure
• Understanding how to develop an idea to   make Money
• Steps to starting a business

2) This topic shows delegates the two common formal   vehicles to use to conduct business, particularly the new companies acts and   legislation; the session also introduces the self-assessment taxation system   and the responsibilities to the revenue of the self-employed.

• Guide to legal structures
• Registering a business name
• Registering a domain name
• Introduction to Tax

3) This topic introduces the reasons for and benefits of   planning, as well as the methods of creating a realistic plan and how to use   it as a tool for creating and managing success.

• Why develop a business plan?
• Main elements of a business   plan
• Setting Goals and   objectives/ Strategic Planning
• Year one Cash Flow Forecast
• Matching your business plan   to your book keeping (budgets vs Actuals)

4) This topic gives a solid professional grounding in the   principles of marketing leading up to developing a practical sales pitch and   marketing plan

• Introduction to Marketing
• Sales versus Marketing
• Marketing – what is it?
• What is market research and why?
• Building the blocks of market research
• What is my core message?
• What is advertising?
• Methods of Advertising
• Digital Advertising
• Sales pitch
• Creating a marketing plan

5) This topic discusses sales, after all if   there are no sales there is no business. Understanding the practical steps to   take to get sales and develop profits.

• Developing a persona
• Understanding your potential customers
• The story for your product or service
• Developing the promotional mix
• Sales buying process
• B 2 B or B 2 C, what do you need to know?
• Motivating your customer
• Assessing a new market
• Developing a customer base
• Retaining contact with you customer base

6) The topic aims to inform of the routes to finance available in current times and   to establish the methods of costing and other basic tools to ensure   profitability

• Introduction to small business finance
• Sources of funding
• Business Costs
• Pricing
• Break Even Analysis
• Accounting   options & MIS systems

7) The aim of this topic is to create an understanding in the   participants of the importance of good financial management which ranges from   basic bookkeeping to creation of internal controls and revenue commissioner   ready accounts, as well as how why and when to register for appropriate   taxes.

• Books of prime entry
• Top tips to make bookkeeping stressless
• Profit and loss account creation
• Balance Sheet creation
• Taxes: the principle of self assessment,   ROS, returns and thresholds
• Self assessment Income Tax
• VAT
• How Books relate to tax
• How to set up and use the revenue online   system to your benefit
• Matching your books to your business plan