Pricing and Profitability for Tourism Businesses

September 9th

9.30am - 4.30pm

MERITS, Naas

COURSE OBJECTIVES: This is a practical programme on how to correctly cost and price your offering

At the end of this course the participants will be able to:

• Calculate product or service cost
• Price product or service
• Start to establish costing procedures and breakeven point
• Absorb overheads into product or service cost
• Debate  the importance of value pricing v cost plus pricing and ascertain a useful, appropriate mix for their business
• Decide on appropriate pricing tactics for your business

COURSE PROGRAMME

• Different types of costs, (direct, indirect, fixed, variable)
• Absorb overheads to individual jobs/products
• Calculating your product/service cost
• Costing techniques – batch, process, contract, job, service
• Cost plus pricing - calculating the job/product price
• Mark – up versus Margin –
• Pricing for profit
• Market factors to consider when pricing a job/product, e.g. customer, competition, product/service
• Pricing and the market including pricing tactics – Updated
• Value pricing – how useful? How to approach? How to build value?
• Action plan/checklist

This event is being provided free of charge to our clients.

Please only book if you intend to attend.

This supports our team to correctly prepare for the event and that those that want to attend get the opportunity to do so. Thank you for your cooperation.

GDPR NOTICE: Photo and video content will be taken at this event for social media, reporting and promotion of future events. Please advise a member of the LEO team prior to the event, if you wish to be not recognisable in that content.