AI Tools for Tourism Businesses - Work Smarter

Artificial Intelligence (AI) tools are rapidly changing how businesses create content, carry out research and improve productivity. This practical workshop introduces tourism businesses to the basics of AI and demonstrates how AI tools can be used to support everyday business activities, including marketing, content planning and customer communication. Participants will learn how to write effective prompts, explore practical AI tools and understand the responsible use of AI. By the end of the workshop, attendees will have hands-on experience using AI and practical ideas for applying it in their own business.

At the end of the programme, each participant will
- Understand what AI is and how it applies to small businesses
- Use AI to generate ideas, content and marketing materials
- Write effective prompts to improve AI outputs
- Use AI tools to assist with content planning and marketing tasks
- Identify opportunities to save time and improve efficiency using AI
- Understand the risks, limitations and responsible use of AI
- Be aware of the EU AI Act and what it means for their business

Course Content

- Understanding AI and Using It in Your Business
- This section introduces AI in simple terms and explores how tourism businesses can use it to support everyday marketing tasks.
- What Artificial Intelligence is and how it works
- How AI tools are evolving
- The benefits of AI: saving time, improving productivity and generating ideas
- Risks and limitations of AI, including bias, misinformation and over-reliance
- Introduction to responsible AI use and the importance of understanding regulations such as the EU AI Act.
- Live demonstrations

Practical Exercise

Participants customise their AI account settings for improved outputs

Using AI Tools for Marketing and Content Creation

This section focuses on practical ways AI can support marketing and content creation for tourism businesses.
Using AI to generate marketing and social media ideas
Using AI to help create a content plan
Writing social media captions and blog ideas using AI
Using prompts to guide AI and improve results
Customising AI outputs to reflect your brand voice
Introduction to AI tools for creating images, videos and marketing assets.
Other AI tools for video creation, editing, translations etc
Prompt Framework

Participants will receive a prompt eBook to help them:
generate social media content ideas
create a monthly content plan
write captions for social media posts
generate blog or website content ideas and much more

Practical Exercise
Participants will get hands-on experience using AI tools

The EU JTF Regenerative Tourism and Placemaking Scheme is co-funded by the Government of Ireland and the European Union through the EU Just Transition Fund