FOCUS ON EXPORT - Advanced SEO & GEO Programme - Driving Online Sales and Export Growth

This intensive six-workshop online programme is designed for established businesses with active e-commerce operations seeking to enhance their digital visibility and international reach through advanced SEO and GEO (AI) strategies.

Participants will gain in-depth knowledge of “AI-First” SEO strategies, with a focus on increasing online sales and improving export capability by leveraging AI to the max in their SEO initiatives.

We will cover a wide range of topics, including:

• Search Behaviour & Funnel Targeting – Understanding user intent and optimizing content for conversion.
• Indexing & Site Architecture – Structuring websites for optimal traditional SEO crawlability and AI/LLM training data to acquire a brand presence in AI search results.
• Authority Building & Link Analysis – Enhancing organic and AI ranking ability with targeted link acquisition.
• Sitemaps & Structured Data – Improving discoverability, optimising crawl budget and improving rich result eligibility.
• Geo-Targeting for Export Markets – Implementing international SEO best practices, including several recent changes which very significantly open up new opportunities for international reach.
• Google Search Console Mastery – Leveraging insights and tools for technical SEO improvements.
• Competitor SEO Analysis – Benchmarking and identifying opportunities for growth.
• AI-driven results and SEO / GEO Trends & Algorithm Updates – Staying ahead in a constantly evolving search landscape.

This programme is delivered online and is tailored for companies ready to scale their digital presence and expand into new markets.

Programme dates:

Workshop 1: Tues. 14^th Oct’25

Workshop 2: Tues. 21^st Oct

Workshop 3: Thurs. 23^rd Oct (Dedicated 2-way Q&A)

Workshop 4: Tues. 28^th Oct

Workshop 5: Tues. 4^th Nov 

Workshop 6: Thurs. 6^th Nov (Dedicated 2-way Q&A)

Programme times:

Tuesdays:  9.30am start, finishing at 12/12.30pm

Thursday Q&A’s: 9.30am start, finishing at 11/11.30am

Places are extremely limited and booking is essential.

A link to join online will be issued in advance on the programme.