Market Research & Entry Strategies for Early Exporters
Are you ready to explore international opportunities and grow your business beyond Ireland?
This practical workshop is designed specifically for female entrepreneurs who are preparing to export for the first time, are in the early stages of exporting, or are considering entering a new overseas market. Whether you sell products or services, this workshop will help you explore which international markets could suit your business and where to begin, even if you are only starting to consider opportunities overseas.
You do not need to have a target market, export plan, or specific country identified before attending. The workshop will help you assess potential opportunities, understand how your business offering can translate into new markets, and identify cultural and market differences that may influence customer expectations and business success.
Understanding your target market is a critical first step to successful international growth. This workshop will guide participants through the essentials of market research and show how to turn insights into effective, sustainable market entry strategies.
What You'll Learn
Market Research Essentials
- Identify key market data and trends.
- Evaluate market demand and commercial viability.
- Understand customer behaviour in target markets.
Developing a Market Entry Strategy
- Explore different routes to market.
- Learn how to assess risks and opportunities.
- Build a practical step-by-step market entry plan.
Understanding Market Translation & Cultural Factors
- Learn how products and services may need to adapt for different markets.
- Understand cultural, consumer, and business differences that can influence market success.
- Challenge assumptions and identify factors that may impact your approach.
Creating Sustainable Growth
- Understand the foundations of long-term success in international markets.
- Avoid common challenges faced by new exporters.
- Develop a strategic approach to growth and expansion.
Participants will also receive guidance on the most appropriate export supports available through their Local Enterprise Office, helping them identify the best next steps for their business.
Places are limited and advance booking is essential. Please only reserve a place if you are available to attend.
Why Attend?
Gain the knowledge, confidence, and practical tools needed to assess international opportunities, identify suitable target markets, and take the next step in your export journey, whether you are exploring overseas markets for the first time or planning expansion into a new region.
