Cost Effective Marketing

Programme Aim:

This programme is designed to provide participants with the knowledge and tools required to market their products/service/business more effectively.The workshops will be followed up with a one-to-one session with the trainer.

During the programme participants will:

• Identify their target customers, differentiate their offering from      the competition and determine the most appropriate marketing technique to      reach these target customers.
• Build a took kit of effective marketing tools to use in their own      business
• Work on a sales and marketing plan for their business for the next      12-24 months

Areas covered include consumer and market research, how to reach your customers and grow sales, branding, cost-effective marketing techniques such as web, e-marketing, social networking, exhibitions, sponsorship of events, endorsements, PR and targeted advertising.