E-Mail Marketing

Email Marketing theory and practical - Full Day

This form of marketing is crucial to a small business online or offline. Essentially email marketing is about building a list of customers and prospective customers. This list of names and emails are people who are interested in your business, and you know this to be true because they have opted into this list themselves. Perhaps they were offered future updates on products as well as coupons to sign up. As this list grows, it becomes more valuable.

 This seminar will show you how email marketing –can help you get results. Discover how communicating with your customers regularly can help you stay connected, and generate increased referrals, repeat sales, and customer loyalty.

Programme Goals

You will learn:

• What email marketing “is” and “is not”

• Why businesses are using email marketing today

• The “ do’s” and “don’ts” of email marketing

• Best email practices to help you create successful email campaigns

• How to get your emails opened

• How an email service provider can make your life simpler

• Tips on crafting up content for your email campaigns

• Learn from your results and reporting