Internet Marketing

In an increasing competitive marketplace, with more businesses competing for fewer customers, effective Internet marketing is more vital than ever. Your website should be working for you bringing new traffic through high rankings on search engines, and turning them into customers on an up to date and easy to use website. Find out how to achieve this on our three-day programme.

Day 1 – Website Optimisation Seminar
This one day seminar will teach you a step-by-step approach to planning an effective website, understanding the importance of information design, choosing a navigation strategy and keeping graphic design in context; useful if you are planning a new website, or overhauling an existing one.

Day 2 – Search Engine Optimisation Seminar
It is essential that you get your website optimised to compete for high rankings. This seminar is designed to bring you up to speed with all the major aspects of optimising your website for search engine rankings.

Day 3 – Website Maintenance Workshop
Take control of your website content and make it work for you. If you are faced with upgrading or maintaining your website, or your website isn’t functioning as well as it should and needs attention, then this workshop will show you what’s involved in using basic HTML & dreamweaver to keep your website updated and optimised.