Developing and Managing your Social Media Strategy

• All Thursdays
• September 10, 17, 24 and October 1 2026
• 10:00-13:00

This programme is highly practical ...with templates, guided exercises and live discussions throughout, ensuring participants leave with a stronger strategy and actions they can apply immediately in their business.

Pre-requisite

Participants should be able to access their social media accounts on their laptops/PCs and smartphones for the duration of the programme.

All participants should bring a laptop (not a tablet) and a smartphone to the training.

Module 1 - Understanding Social Media Strategy

Introduce the concept of social media strategy and its importance for small businesses

• Overview of social media strategy and its significance.
• The Components of a Social Media Strategy (template provided)
• What makes a successful social media campaign? Analyse case studies of successful campaigns.
• Defining your business' brand voice and personality.
• Q & A

Practical Exercises

• Identify the target audience for your business.
• Set SMART (Specific, Measurable, Achievable, Relevant, Time-bound) goals for your social media presence.
• Developing a Brand Voice

Module 2 - Content Creation and Curation

Explore how to create and curate engaging content tailored to your audience.

• Content Strategy Basics: Types of content and their purposes.
• Creating Engaging Content
• Designing a content calendar for one month, incorporating various types of content (e.g., posts, videos, stories).
• The importance of content curation and how to do it effectively.
• Content scheduling tools
• Q & A

Practical Exercises

• Brainstorm content themes relevant to your business.
• Design a content calendar for one month, incorporating various types of content (e.g., posts, videos, stories).

Module 3 - Analytics and Adjustment

Learn to measure the success of social media efforts and adapt strategies accordingly.

• Introduction to Analytics: How to use analytics tools on different social media platforms.
• Analyse the performance of an existing social media account.
• Interpreting the Data
• Evolve your strategy: Identify areas for improvement in your social media strategy and plan adjustments.
• Q & A

 Practical Exercises

• Analyse the performance of your existing social media account.
• Setting targets/KPIs
• Identify areas for improvement in your social media strategy and plan adjustments.

Module 4 - Advanced Strategies and Tools

Dive deeper into advanced strategies for growing and engaging your audience like advertising and community/networking.

• Social Media Advertising options: Introduction to social media advertising and targeting options.
• Techniques for engaging with your audience and building a community.
• Developing a plan for responding to comments and messages.
• Tools and Automation: Overview of tools for scheduling posts, analytics, and customer relationship management.
• Course Wrap-up and Feedback

Practical Exercises

• Plan a simple ad campaign for one of your business goals.
• Identify areas for improvement in your social media strategy and plan adjustments.
• Strategy presentation by each business

This programme is delivered by Sandra Hennessy of Be Dynamic on behalf of LEO Cork  City.