Note:
(a) Wednesdays - 16, 23, 30 September 2026 (b) by booking this event you agreed to share your contact details with the Trainer for the purpose of the programme.
Category:
Management Development
Time to prepare your stock, your store/online display and your omnichannel strategies for the Festive Season just around the corner. Learn how to blend authentic local storytelling with smart stock building to engage shoppers across both physical and digital storefronts this Christmas. The Programme will be centred around bespoke expert feedback and peer discussions, as well as current industry best practice.
Festive Retail 2026
Modern merchandising and and omnichannel opportunities
- Wednesday mornings
- 16th, 23rd and 30th September
- 10:00-13:00
At this three-part Management Development Programme, plan for peak with expert feedback and peer discussions focused on budget-conscious, value-driven, and hybrid consumer trends.
Part One - The new Festive Mindset and Sales Strategies for 2026
Focus: Understanding the 2026 Irish consumer
Shopping Phases and Customer Mindset
- general and local market trends
- creating a sales strategy for peak
Retail Trends 2026
- hybrid shopping
- value-driven consumer habits
- embracing Irish
- consumer trends for Q4 2026
Stock Control and Space Management
- stock building / capacity planning for peak
- space layout reviews
Part Two - The Visual Narrative - Merchandising for Impact
Focus: Turning your physical space into an experiential destination through branding and layout.
Expressing Business Character
- how to visually express business character through local references, humour, warmth and authentic storytelling
Visual Merchandising (VM) for Stock Builds
- gift area optimisation
- creating commercial and versatile instore hotspots
Sustainability in Display
- Christmas best practice tips
Part Three - The Connected Experience - Digital and Physical Activations
Focus: Bridging the gap between the shop floor and the screen
Bringing Seasonality to the Website
- seamless store to social communication
- updating social profiles and curating collections
Instore Activations and New Approaches
- gamification, pop-ups, customer nights and more
- omnichannel opportunities instore
On completion of this Programme, participants will be:
- equipped with information to help them sell the right product at the right time
- receive industry best practice tips for driving customer engagement in new ways
- understand the benefits of creating an omnichannel plan to support mobile-led shopping habits
- provided with a trading calendar featuring prompts opportunities to personalise
- empowered to create a personalised Christmas Strategy
- understand the commercial and design benefits of great Christmas Window Display
- green alternatives and suggestions to aid sustainable trading
- relevant supplier details
- supported with one-to-one feedback during the day
This Programme will be delivered by Lisa McCarthy of Spectrum Display on behalf of LEO Cork City.
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