Map your Marketing for Christmas and for 2027

Map your Marketing for Christmas and for 2027

• Wednesdays
• Part 1 - 28th October    - 09:30 to 13:00
• Part 2 - 11th November - 09:30 to 13:00

Overview

Businesses that plan their marketing strategically are more likely to achieve stronger sales, improved cashflow and greater resilience.

This course will help owners/managers of small businesses take a structured practical approach to marketing that supports both immediate Christmas opportunities and long-term business growth into 2027 and beyond.

Content will focus on:

• Mapping your Christmas revenue targets
• The Christmas Customer journey
• The Smart Christmas Marketing Toolkit for Small Businesses
• Christmas Action Plan workshop
• Mapping your Marketing for 2027 growth
• The new marketing reality for small businesses
• Extending your trading season - how to stop being a seasonal business
• The Customer Retention Engine
• Smarter marketing in an AI world
• Customer research
• Key performance measures

Why should you attend? 

• Increase Christmas revenue - discover how to plan effectively for the most important trading period of the year, identify the opportunities that generate the greatest return, and avoid the last-minute marketing scramble that often reduces profitability.
  
  
• Create more consistent cashflow - learn how to move away from a cycle of peaks and troughs by building a marketing approach that supports year-round customer engagement, repeat business and predictable revenue.
  
  
• Extend the trading season - identify opportunities to generate sales before, during and after peak periods by creating offers, campaigns and customer journeys that keep customers buying and returning which develops a loyal bank of customer loyalty.
  
  
• Make better marketing decisions - understand where to invest time, energy and budget for the greatest impact.  You will leave with clarity on what marketing activities matter most and which distractions to avoid.
  
  
• Use digital tools more effectively - gain insight into how email marketing, social media, websites, Google business profiles and AI tools can support business growth when used strategically and consistently.
  
  
• Future-proof your business - understand emerging trends, changing customer behaviours and the opportunities that technology presents, while maintaining the human relationships and trust that remain central to the success of small businesses.

This course is open to small and micro enterprises across all sectors, and will be delivered by Margaret Boland of Bofin Consultancy on behalf of LEO Cork City.