NB!

• If insufficient bookings are received on any course , the course will be cancelled and a full refund will issue.

• Fees are NON REFUNDABLE except where a course is cancelled by Local Enterprise Office due to insufficient bookings.

Are you ready to export- A one day introduction to developing an export strategy?

Who should attend?

This workshop is aimed at Owner Managers, Finance Managers and MD’s of Small to Medium size businesses in County Kildare. It is designed for those businesses that are exploring the option of growth through exporting particularly those that are choosing exporting for the first time.

What will be covered in the workshop?

When a business is considering the development of an export strategy, many things need to be considered, both in the home market and the new export target market.

This workshop will take you through the key areas to consider, in order that you can make the necessary plans for an export drive and have a clearer understanding of the challenges that this new drive will bring to your business.

Content:

• Product and Market choice:Unique Selling Point and Value proposition
• Country Choice:The Value of proper Research
• Market entry strategy:Direct Export, Agents and Distributors what are my options?
• Internal organisation:Are you ready to export?
• State supports available for first time exporters:
• Case Study: Hear the story of an owner manager who has met the challenges of building an export strategy and is successfully exporting from Kildare

Outcome:

Following your attendance at this workshop, you should understand process of developing an export strategy, be aware of the planning your business needs in order to develop the strategy and have some tools that can assist you in the in this process. You will know where to go for the assistance you might need to build a comprehensive strategy before you get on the plane. And you will have a greater understanding of some of the challenges facing first time exporters but also an appreciation for the significant opportunity exporting represents.