NB!

• If insufficient bookings are received on any course , the course will be cancelled and a full refund will issue.

• Fees are NON REFUNDABLE except where a course is cancelled by Local Enterprise Office due to insufficient bookings.

• This course is one of a four module programme. Modules can be booked individually or combined at a reduced rate. Pleasew See link below. 

ONLINE BRANDING

This workshop is designed to show you how to give your followers a better experience while showcasing your brand on the world's largest social networking sites. Learn to take advantage of Facebook/ lnstagram and Linkedln integrated features and functionality and to further develop your social media strategy.

Workshop Alms and Outcomes

This workshop aims to provide those who have a working knowledge of Facebook with the skills to take their Facebook profile to the next level of usage. This workshop is aimed at business owners/ managers who already have numerous active social media platforms page and wish to improve customer engagement, increase traffic, develop custom landing pages and incorporate existing website content into Facebook

On completion ofthisworkshop, participants will have the skills necessary to:

• Improve the design of their business Facebook and LinkedIn pages to drive-traffic-and maximise sales

• Develop a targeted social media strategy to increase customer engagement online and articulate the value of the brand

• Understand F.acebook and lnstagram targeted advertising for their, business

• Examine and understand our Socia.!media Platforms in relation to available analytics

Workshop Content - Social Media for Business

• Improve your  Business Facebook page
• How to customise your offering
• Custom tabs and embedded external website content
• How to utilise associated links to feed your ecommerce website
• Linkedln advertising - how to develop a target campaign
• Facebook and lnstagram Events -how to utilise effectively
• Linkedtn, Facebook and lnstagram analytics - how to measure return on investment
• How to create an event to grab and share
• Case studies: Review and analysis