Email Marketing and LinkedIn

Training Suite, Level O, Áras Chill Dara, Naas
Tuesday 18th Feb
Social Media

Aimed at micro businesses that wish to generate sales for their business using both E-mail and LinkedIn platforms

This event is no longer available

Digital Marketing - Email & LinkedIn Marketing

DM - email and linked in

Delivered by Greg Fry , an International Social Media trainer delivering regular LinkedIn, Facebook, Twitter, YouTube, Instagram, Pinterest, Snapchat, Digital Video and Social Business Strategy training and workshops for institutions such as the Digital Marketing Institute, Sure Skills and the Digital Skills Academy.


Programme Objectives:

On completion of this workshop participants will have the following:

  • Practical Understanding of Social Media and on-line branding in a small business context.
  • Understand the channels that exist online to market their business cost effectively
  • How to complement the development of brand via online activities
  • Understand Social Media as it relates to business using LinkedIn
  • Introduction to Email Marketing
  • Using Cost effective tools such as MailChimp
  • Do’s and don’ts of email marketing

 Course Content to include:

  • Using LinkedIn as a marketing tool – who is using it?
  • Account levels and the range of tools available
  • Defining a strategy – setting goals for achievement
  • Profiling your company to complement the marketing of your business
  • Creating a business page on LinkedIn
  • Using groups on LinkedIn to advance your business goals and increase sales leads
  • What is Email Marketing?
  • What is Spam? What are the rules?
  • Building an Email list
  • Designing a Newsletter
  • Simple Design Tools and free images
  • Executing your campaign.
  • How to measure my email marketing campaign.


Learning Approach

Highly participative workshop with participants involvement in Group work, individual tasks with a strong emphasis on practical application throughout. This course will be extremely interactive providing participants with the opportunity to practice their skills. Our trainer is very hands-on in his delivery style and will provide each participant with tools and techniques ready for immediate use!



  • If insufficient bookings are received on any course , the course will be cancelled and a full refund will issue.

  • Fees are NON REFUNDABLE except where a course is cancelled by Local Enterprise Office due to insufficient bookings.