Marketing and Sales for Small Business

Traditional and Digital

This online interactive workshop will give individuals the skills, knowledge and tools to promote their business in the most effective manner at a low cost to their business both traditional and digital. Participants will gain valuable insights into practical marketing and promotional tools to grow a sustainable business by exploring case studies of benchmark companies with marketing excellence.

Objectives:

• Understanding the basics of marketing for a small business
• Be able to apply the marketing mix and highlight its importance in small business
• Market Size and trends - how can my Product / Service meet the needs and wants of customers
• Using Online Marketing to connect with your customers.
• Understanding of Social Media channels including, Facebook, Twitter, LinkedIn, YouTube, Instagram etc. in a small business context
• Understand the channels that exist online to market their business cost effectively
• Be able to create a Value Proposition
• Be able to profile target customers
• Identify external influences in the market place and how they can affect a business
• Understand how to promote your business on a small budget – What are the best platforms to use
• Be aware of the importance of branding and packaging
• Understand practical marketing tools for small business
• How to collect testimonials and references
• Understand the components of a Marketing Plan and marketing on-line
• Knowledge around the benefits and drawbacks of using social media to promote your business.
• SEO (Search Engine Optimisation) strategies to enhance website rankings
• Work through practical campaign management
• Have a full understanding of best practice tips, techniques and golden rules

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  Content: 

• Introduction to Marketing Methods
• Marketing tools
• Assessing Market opportunities – will your product or service sell
• Creating a Value Proposition
• Identifying target markets and segments
• Cost effective marketing on a shoestring
• Action Plans for implementation
• How to use social media to engage with your customers
• Which Social Media Channels should you choose?

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  If this programme is currently full, you can note your interest in the programme here - we will be in contact if a place becomes available or we can review running another programme.