Exporting and Scaling a service-based business with ReThink Digital

Growth refers to the addition of resources – that might be staff, equipment or an increased marketing budget, all achievable as cashflow increases.

How is scaling is different than growth?

Scaling uses strategies to grow the business more efficiently without adding costs or resources. The focus is on improving solutions and producing a consistent service.

For example, improving your resource efficiency instead of hiring new staff can result in an increase in throughput without any additional costs.

Or, focusing on modern marketing channels such as social media and SEO marketing can attract clients without the heavy advertising budget.

As a result, scaling ensures revenue increases rapidly with fewer additional resources resulting in consistent growth and increased margin with time.

Scaling enables you to serve more clients, could lead to greater profits and global clients.

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