Marketing your Product or Service - 13th June

This programme is designed to help you explore how you will get started with marketing your product or service.

The programme covers:

•  Defining your product or service
•  The essence of your offering
•  Understanding the psychology of your customers
•  Benefits and features
•  From irrelevant to irresistible- making your product or service stand out
•  The competition landscape
•  Relevant sales channels
•  Product versus service marketing – understanding the language
•  Reaching your audience
•  Measuring success
•  Review and improve