| No | Description | Date |
| 1 | - What is Digital Marketing? What elements make up a digital marketing plan?
- Setting your Digital Marketing Goals
- What makes a good website? – A look at UX, speed and mobile responsiveness.
- What is SEO – 5 SEO tips you can execute today.
- An overview of Google Analytics
- How to improve your search engine ranking
- How to maximise your conversion of visitors to customers
- How to maintain search engine visibility
- Google and Facebook Ads - How to create ads online.
- Email Marketing – What is email marketing and how can it benefit your business?
- Business blogging – How great content can drive traffic to your website and even generate sales.
- Social Media – How to use Facebook, Twitter, LinkedIn, Instagram, Pinterest and Snapchat in your business.
- Digital Video - A look at Facebook video and YouTube for Business
- Creating your Digital Marketing plan.
| 10th April |
| 2 |
- What exactly is Content Marketing?
- Different types of Content Marketing.
- 5 Future Content Marketing trends happening now.
- How to plan your Social Media content
- How to come up with great content ideas and how to avoid writers block.
- How to create a Content Calendar. Attendees will create a 3 month blog calendar for their business or personal brand.
- How to create great content. A look at what content works best online.
- Content creation and promotion tactics being used by the experts.
- How to craft a great headline.
- How to format your content.
- Using the right imagery and/or video in your content.
- How to SEO (optimise your visibility on google) your content and drive organic traffic to our website.
- How to promote your content organically through Social Media and by using targeted social ads.
- 5 Tools Content Marketing tools and plugins that will help you create great content and save you time.
- What Companies are leading the way when it comes to Content Marketing. What are they doing well and what is their Content Marketing strategy.
- How great Content Marketing can help generate sales.
| 17th April |
| 3 | - How to run a successful promotional campaign on Social Media and how to get your client/customer to buy into your offering.
- Social Media listening and scheduling tools.
- Promotion Tools – building a targeted email database through Social Media Promotional campaigns.
- Competition apps for Facebook and Twitter. Which platforms to use and how to use them.
- Advanced Facebook Advertising. (to include – remarketing, conversion pixels, list ads, lookalike audiences, audience insights, lead generation ads, unpublished posts, video and slideshow ads, advanced targeting ads). Facebook Ad reporting. 3rd party Ad campaign tools.
- Instagram Ads.
- Twitter Ads and other twitter tools. (listening, hashtags, generating automated business leads)
- LinkedIn Ads.
- Using Slideshare.net to promote your business and generate “concrete” sales leads.
- Promoted Pins on Pinterest.
- Digital video – what type of video works best in each platform? Creating inexpensive video to story tell, promote current deals and encourage call to action. Building a video audience on YouTube and Facebook through low cost ads.
| 24th April |
| 4 | - How Social Media and digital marketing can assist with customer relationship management
- Principles of Social Media in Business
- Facebook – setting up your business page
- Facebook features and tools – step by step approach of setting up the account and completing the business profile
- Increasing likes on your business Facebook page
- Running competitions to grow your Likes – Facebook promotions and most popular applications for running competitions
- How to use Facebook to project your brand
- Managing social media activity and accessing reports to demonstrate effectiveness
- Twitter – Getting started and the basics
- Twitter quick chat and connections with potential clients
- Exploring the range of option for tweets, direct messaging, tagging and re-tweeting.
- How to avail of the latest addition to Twitter- Twitter Moments
- Building a Twitter following with regular growth
- Developing Twitter add campaigns, target audience and budgeting
- Video streaming using Audience Manager
- Hootsuite – Scheduling and publishing content
- How to engage with influencers and advocates
| 1st May |
| 5 | - Using LinkedIn as a marketing tool – who is using it?
- Account levels and the range of tools available
- Defining a strategy – setting goals for achievement
- Profiling your company to complement the marketing of your business
- Creating a business page on LinkedIn
- Using groups on LinkedIn to advance your business goals and increase sales leads
- What is Email Marketing?
- What is Spam? What are the rules?
- Building an Email list.
- Designing a Newsletter.
- Simple Design Tools and free images.
- Executing your campaign.
- How to measure my email marketing campaign.
| 8th May |
