How to Attract the Silver Euro

There are more than one million older (60 yrs+) people living and shopping in Ireland.  Are you doing everything you can to capture their business? Older people own 75% of the wealth in the EU and account for 50% of consumer spending. They are loyal customers, outspend younger shoppers, spend locally, have a lot of purchasing power and have the time to shop. Age friendly practices improve the experience for all your customers. This workshop will give you the toolkit to maximise your company’s offering to this important sector and provide you with the opportunity to advertise and accredit your company as age friendly.