Note:
By booking this event you agree to share your contact details with the Training Supplier for the purposes of the workshop.
This advanced course is for active Instagram users looking to enhance content, automation, and strategy using Reels, Stories, SEO, Insights, and DM automation with ManyChat.
Pre-requisites:
Participants should bring their smartphones to this course and be active Instagram users to be able to participate in the practical elements.
NB This course is not for people who are getting started, it is important that attendees are familiar with the Instagram app and can upload images and videos via the app.
Objectives:
By the end of this programme, participants will:
- Develop a strategy using Reels, Stories, and advanced content tools
- Implement automation to increase lead generation and user engagement
- Optimise their profile and content for discoverability using Instagram SEO
- Measure and interpret performance using Instagram Insights
Content:
1. What’s New & Instagram Algorithm Updates
- Platform trends and updates
- Overview of recent feature releases and what’s coming next
- How the algorithm ranks content
2. Developing an Instagram strategy – understanding how to attract, engage and convert your customers on Instagram
3. Instagram SEO & Profile Optimisation
4. Advanced Reels & Stories Strategy
- Using reels to build awareness and conversion
- Creating Stories with impact: using polls, Q&As, quizzes, and swipe-up links to improve engagement and sales
5. Instagram Insights
- Understanding key metrics
- Tracking growth and identifying what’s working
- Setting goals/KPIs
6. Instagram Direct Message Automation with ManyChat
- What is DM automation and how it works
- Meta’s automation rules and best practices
7. Instagram Boosted Posts
8. Campaign Planning & Drafting a 30-day content plan (20mins)
This Course will be delivered by Be Dynamic on behalf of the LEO Cork City
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