LinkedIn - Build your Brand, your Network, your Business

Pre-requisite:

Participants should have gone through the basics of setting up a LinkedIn account and verified their account (this will be in the form of an email).  Assistance can be provided, if necessary, via email and/or phone.

Course Objectives:

By the end of this programme, participants will:

• Optimise their LinkedIn profile and Company Page for maximum impact
• Understand and apply LinkedIn SEO to improve discoverability
• Develop a content strategy aligned with their professional or business goals
• Leverage the LinkedIn algorithm and insights to increase reach and engagement

Course Content:

1. LinkedIn Profiles, Pages & Strategy 

• Why LinkedIn Matters for Business Growth
• Using LinkedIn as a networking, visibility, and thought-leadership platform
• Personal profiles vs. Company Pages
• Overview of LinkedIn’s algorithm and how to work with it
• Case studies

2. Optimising Your Personal LinkedIn Profile & Company Page 

• Writing a compelling headline and about section (with AI)
• Adding other relevant profile sections
• Optimising your profile for discoverability (SEO)
• Followers vs. connections: How to grow your business presence
• Step-by-step setup and optimisation of a Company Page

3. Content Strategy & Planning

• What to post and when: text, images, carousels, video, polls
• Using hashtags, mentions, and tagging effectively
• Content planning based on key objectives and goals

4. LinkedIn Engagement & Networking Tactics

• Building relationships: connecting vs. following
• Best practices for outreach
• Engaging in groups & newsletters

5. Analytics & Improving Results (15mins)

• Using LinkedIn Analytics on personal and Company Pages
• Key metrics: impressions, clicks, engagement rate, followers
• Adjusting your content and posting strategy based on insights

6. LinkedIn Advertising Introduction 
7. Q&A

This course will be delivered by Be Dynamic on behalf of LEO Cork City