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By booking this event you agree to share your contact details with the Trainer for the purpose of the workshop.
This workshop is designed to help you understand if TikTok is right and relevant for your business and know how to use TikTok effectively when marketing your micro / small enterprise.
This event is no longer available
TikTok has nearly 700m users globally making it a big player in the social media world. Micro / small businesses should understand how to use it effectively and what content will and won't work. This course will help you to decide if TikTok is right for your business and show you how to use it effectively as a marketing and communications tool.
At the end of this session, you will:
- understand the difference between personal and public accounts
- understand how to use some of the most popular TikTok features
- be able to plan your TikTok content calendar
- have set up a TikTok for business account (on desktop) and be able to create a TikTok advertising campaign
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Course content
- TikTok user demographics and how businesses are using it effectively as a communications and marketing tool
- creating a public account for your business
- key features and tools and hands-on experience using some of them
- content planning - what content will and won't work on TikTok
- using hashtags effectively
- understanding the For You Feed in TikTok
- case studies - real businesses using TikTok
Prior to the course:
- Download the TikTok app and create your TikTok account
- Smartphone will be needed at the workshop
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