SEO Skills - Masterclass

Venue:
Online, via Zoom
 
Date:
23/03/2026
 
Note:
By booking this event you agree to share your contact details with the Training Provider,for the purposes of this workshop.
 
Time:
10:00-13:00
 
Category:
I.T. Training
 

Learn how to optimise your website for search engines like Google, how to audit your website using an SEO checklist, and have an action plan to implement after this short course.

€10
 
 

On completion of this workshop, you will understand the strengths and weaknesses of your website's SEO (Search Engine Optimisation) and have an action plan to implement.

  • Monday, 23rd March 2026
  • 10:00 - 13:00
  • Online delivery

Pre-requisites

You should use your laptop at this course to be able to participate in the practical elements.  It is essential that you can navigate and more between Zoom and your web browser on the day.

Content

  • How search engines work - understanding how Google ranks pages and understanding the different factors that impact your search engine ranking.
  • The future of SEO 2026  and beyond
  • Local SEO - how to correctly target local (your town / county / country) customers using your Google Business Profile and SEO
  • On-page SEO

-   Navigation and content audit

-   On-page SEO, which will include keyword research, writing optimised copy, writing meta data, image tagging (alt tag) and internal linking

  • Technical SEO 

-   Page speed and core web vitals test

-   Implementation of core advanced SEO techniques like structured data

-   Off-page SEO - review of external links and how they currently impact ranking

  • AI SEO / AEO - increasing visibility in AI results
  • Complete an on-page SEO checklist that will review at the key factors in optimising your site for Google
  • Tools for tracking and monitoring incl. Google Search Console, Ubersuggest, SEMRush and Moz

This workshop will be delivered by Be Dynamic on behalf of LEO Cork City