Note:
(a) Fridays - 26.6.26 & 3.7.26. By booking this event you agree to share your contact details with the Training Provider.
Learn how to create professional, engaging content for your marketing videos on social media without the need for expensive equipment or specialist knowledge.
Stand Out Online this Summer with your own Marketing Videos
A practical two-part workshop on creating powerful marketing videos for your business
Dates
- Session 1 of 2 - Friday, 26th June
- Session 2 of 2 - Friday, 3rd July
Time
Overview
Using Instagram's Edits App as the primary tool, participants will learn how to film, edit, and publish high quality Reels and short form videos that drive real engagement and help grow business online.
The two-session format gives participants time to practice what they have learned between sessions, and to bring questions and content back to Session 2 for review and further development.
Session 1
Introduction to video marketing for business. Participants will learn the fundamentals of the Instagram Edits App, how to film effectively on a smartphone, and how to begin building on-brand video content. Case studies and step-by-step demonstrations included throughout.
One week to Practice
Participants are encouraged to film their own footage and attempt their first edit before Session 2.
Session 2
Advanced editing techniques, AI-assisted content planning, and publishing strategies. Participants bring their own footage and content for review. Group Q & A and further demonstrations included.
Over the two-part workshop, participants will learn....
- How to use Instagram Edits to create professional Reels and short form marketing videos
- Case studies: how other businesses create content to promote their products and services, and how to replicate their approach
- Step-by-step filming techniques using a smartphone - angles, lighting and story-telling
- How to edit clips, add text overlays, captions, and on-brand graphics
- How to record a voiceover and add music to your content
- How to use AI tools like ChatBGP to brainstorm video ideas, write scripts, and plan a content calendar
- How to download, repurpose and publish your content across Instagram, TikTok, Facebook and other platforms
- How to maximise reach on Instagram Reels
- Tips and advice from an industry expert throughout both sessions
Each participant receives comprehensive reference notes in PDF format with hyperlinks for further learning.
This workshop will be delivered by Lefthand Productions on behalf of LEO Cork City.
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