TikTok Masterclass for Small Businesses

Venue:
Online, via Zoom
 
Date:
18/05/2026
 
Note:
By booking this event you agree to share your contact details with the Training Provider for the purpose of the workshop.
 
Time:
10:00-13:00
 
Category:
Social Media
 

TikTok has huge potential for brand awareness, customer engagement, and creative marketing. This practical and interactive workshop will help you decide if TikTok is right for your business, understand how the platform works, and learn how to create effective content that resonates with your audience.

€10
 
 

Date and Time

  • Monday, 18th May 2026
  • 10:00-13:00

Pre-requisite

  • Attendees should have the TikTok App downloaded and a basic account created

Course outcomes

At the end of the session you will:

  • have created a TikTok account and understand the difference between person and business/public accounts
  • use TikTok's most popular features and tools with confidence
  • plan a content calendar tailored for TikTok

Course content

  • TikTok user demographics and how businesses are using it effectively as a communication and marketing tool
  • Creating a business account – step-by-step walk-through of how to create an account (attendees should have the App downloaded for the session)

        - Creating a business account

        - Writing a strong profile

  • Key features and tools. Hands-on experience using some of them  
  • Content planning - what content will and won’t work on TikTok  
  • Using the Creator Search Insights tool to find content gaps and plan content
  • Using hashtags effectively  
  • Understanding the For You Feed in TikTok and its importance  
  • TikTok SEO
  • Boosting TikTok posts
  • Case studies – real

This workshop will be delivered by Sandra Hennessy of Be Dynamic on behalf of LEO Cork City